Overview

Founded in 1898, Rapport London is one of the UK’s leading luxury leather goods manufacturers specialising in watch and jewellery accessories. Rapport is still owned and run by the Rapport family, 124 years after its establishment and as such, the brand is stooped in heritage and legacy. Over the years, Rapport has established a reputable international wholesale business and partnerships with an array of premium marketplaces including Farfetch and Mr Porter.

Rapport’s online business, on the other hand, was falling short. They had experienced years of slow growth and struggled to expand into desirable territories such as the USA and the Middle East. Rapport came to 303 with a brief of guiding them through a digital transformation, developing an international e-commerce solution and developing strategies that would acquire customers at an aggressive rate. They set us the target of 50% online revenue growth year-on-year. There were also a number of small deliverables, more related to brand and awareness growth.

Project Process

Find out the design
solution.

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Owned & Creative

While the acquisition work was being conducted, a secondary brief from Rapport was set to celebrate the incredible craftsmanship of their British-made products, through stunning creative across their owned channels. We sought to partner Rapport products with high-end watches and jewellery, as well as other products that their audience were likely to engage with; such as classic cars, luxury hotels and property. We put together and owned media strategy which provided value for Rapport customers and gave people a clear reason to follow the Rapport social accounts and sign up to their newsletter.

All of the content that has been created has been strategically planned with a clear objective in mind. Productions have ranged from basic e-commerce shoots for the website and remarketing ads, all the way through to large scale productions for Christmas campaigns.

The creative assets that have been made for Rapport have resulted in millions of views, hundreds of thousands of engagements and have been a catalyst for the revenue growth.